Digital
Solutions
Custom business systems that run real companies: ERP, AI assistants, WhatsApp automation and field operations.
Built by operators, for operators
Al Masaar is a UAE trading company. We first built software to run our own wholesale, retail, logistics and accounting. Today we build the same kind of systems for other businesses, so every screen is designed by people who know how the work is really done.
Sound familiar?
Stock you can’t see
Containers, bales and shops tracked in spreadsheets that never agree.
Customers left waiting
Hundreds of WhatsApp chats, slow replies, and leads lost overnight.
Accounts that close late
Sales, expenses and branches reconciled by hand at every month end.
Hours of manual work
Photographing, pricing and posting every product, one at a time.
Work AI can already do for you
Built your way, not ours
Every business sees its work differently. We start from how you work and build the system around it, not the other way round.
Your process
We learn your workflow first, then design the screens around it.
Your language
Your terms, units and reports, in English, Arabic or both.
Your rules
Your approvals, roles, prices and currencies, built in.
Your pace
Start small and add features as your business grows.
Modern tools, proven logic
AI-accelerated development
Built with Base44, Google AI Studio, Cursor, Gemini and Claude. Working screens early, changes made fast.
Connected to your tools
WhatsApp Business, Shopify, Facebook, Instagram, TikTok, Search Console, OneDrive, Gmail and Excel.
Made for the region
Arabic and English, right-to-left screens, multi-currency, phone-friendly, roles and audit logs.
Six solution areas, each with a real project behind it
Retail & Distribution ERP
One system for head office, every shop and every container, in every currency.
- Live view of every shop’s sales and cash
- Double-entry accounting and period closing
- Containers, landed cost and AI load planning
- Local currencies with a one-click USD view
Illustrative data · not a real client
Field Collection & Pickup Operations
Requests arrive on WhatsApp, drivers are tracked live, every pickup is proven.
- WhatsApp chatbot books pickups in Arabic & English
- Driver app with live GPS and photo proof
- Live map, request queue and daily KPIs
- Broadcasts, roles, audit log, Android app
Illustrative data · not a real client
AI WhatsApp Sales Assistant & CRM
Answers buyers day and night, qualifies them, and hands over to your team.
- Replies in English, Arabic, Urdu and French
- Searches your live catalogue and prices
- Staff take over any chat in one click
- Follow-ups and promises become tasks
Salam! Do you have kids summer mix? Two containers to Kenya.
Yes. Kids summer mix, Grade A, 45 kg bales. For 2 × 40 ft to Mombasa I’ll prepare a quote. Which grades do you need?
Grade A and Cream, please.
Illustrative conversation · not a real customer
AI Product Content Factory
Photograph a product once. Get studio images, a price, the copy and a live listing.
- AI reads type, fabric, colour and condition
- Studio and on-model images generated
- Market price research with a suggested price
- One click to Shopify, Instagram and TikTok
Illustrative product and prices
Live-Commerce ERP
Run live-stream selling like a real business: stock, orders, sellers and payouts.
- Fast order entry during live sessions
- Stock by kg, piece or lot, costed FIFO
- Seller commissions and settlements
- AI reads invoices and handwritten notebooks
Illustrative data · not a real client
Factory, Logistics & Manufacturing ERP
From raw material to graded bales to invoices, with books that always balance.
- Purchases, sorting and bale production
- Containers, demurrage alerts and QR bale labels
- Double-entry books, payroll and 28 reports
- AI assistant answers stock and balance questions
Illustrative data · not a real client
More tools, same standard
Instant AI dashboards
Upload any Excel or CSV and get charts, KPIs and insights.
Giveaway campaigns
Social-gated sign-ups, live prize draws and Shopify sync.
Resale marketplace
Peer-to-peer fashion app with offers, chat and reviews.
SEO websites with CMS
Multilingual company sites with blog, SEO editor and lead forms.
Marketplace export
From Shopify to Noon, Amazon and Trendyol upload files in one click.
Virtual try-on
Shoppers upload a photo to see the fit and get their size.
No development cost. Pay only to run it.
We build first
No upfront payment. We start on your system straight away.
You see it work
Try it with your own team and your own data before you pay.
A monthly fee
You tell us what it’s worth to you, and we agree a fair monthly fee together.
From first meeting to go-live
Discover
We sit with your team and map how work really flows.
Design
Screens, data and reports agreed before we build.
Build
Regular demos, so you see progress and steer it.
Launch
Data import, staff training and go-live support.
Improve
Ongoing support and new features as you grow.
Your business has its own way of working. Your software should too.
Let’s build yours
Tell us how your business runs. We’ll show you what we would build.
